New Gerber platform for “purchase-activated” fashion


Apparel software and systems supplier Gerber Technology has launched a new fashion platform that offers a complete package to set-up a “purchase-activated” fashion model.

FashionTech Platform 1.0 has been launched to address the challenge of personalistion due to changing consumer expectations and needs, the company says.

It includes software, equipment and consulting for a digitally integrated e-commerce and on-demand design to print, cut and sew micro-factory operation. The first installation will be implemented in partnership with OnPoint Manufacturing in Florence, Alabama and PAAT, Inc in Nashville, Tennessee.
“Our eco-system, the expertise of our people and recent advances in our technology are enabling us to deliver value to our customers, helping them to achieve the countless benefits of a demand generated micro-factory,” says Karsten Newbury, SVP and GM of Software at Gerber. “To effectively achieve this concept you need a strong knowledge base and products that can digitally integrate the design through production workflow with speed and efficiency.”

Gerber says FashionTech Platform 1.0 eliminates costly inventory and re-defines just-in-time manufacturing, so production adjusts as demands fluctuate – allowing products to be produced more efficiently and sold at full retail price without heavy discounting.

The platform includes an e-commerce virtual try-on application developed by Avametric, and the complete set of Gerber’s Digital Solutions tools including the newest software releases of YuniquePLM, a cloud-based product lifecycle management software, and AccuMark, a pattern design, grading, marker making and production planning software as well as AccuMark 3D.

Data will be transmitted directly to the micro-factory environment where the optimised marker files from AccuMark will drive a digital printer to print and continuously feed finished textiles to a GerberCutter Z1 with CountourVision. A combination of robotic and lean loop sewing operations will be deployed depending upon apparel finishing requirements.